We've had a makeover. Introducing our NEW packaging
Earlier this month we launched our a new design for our range, a momentous landmark in our little history. Our new brand has been designed to reflect the Underground Spirits personality, unashamedly modern, innovative, unconventional and reflective of the Australian character. The stylised map is a direct reference to our provenance, but also to our patented sub zero Cryofiltering method, using below zero temperatures and extremely fine nano filters.
Our founder Toby Angstmann says “It’s got all the elements that make our brand unique and unexpected – the Canberra provenance, flavour, our smooth finish, innovative production method and premium, regional ingredients whilst firmly cementing our Canberra roots.”
The new brand was produced by drinks specialist design agency Denomination, and is already gaining attention with coverage across design and packaging trade media.