The Spirits Show London
In December 2017 we were thrilled to be at the Business Design Centre in London UK for another instalment of ‘the ultimate tasting event’ - The Spirit Show!
It was here in North London where we were to have our first ever global craft exhibition experience, featuring more than three hundred premium international spirit exhibitors, partners, sponsors and supporters from around the world.
We were thrilled to set up our very own ‘see and sample’ stand, nervous & excited about what the punters would say. We had an overwhelmingly positive response and engaged with so many spirit drinkers and knowledgeable people – it was two days of busy, no stop talking & tasting. Conversations about how we plan to share our spirits with London & the rest of the world were truly exciting.The feature of our stall had to be our booming conversations (of course) along with our very own Australian celebrities; our botanicals! We received lots of interest and questions about those unique and indiscernible notes present in our Gin.
As we watched people get excited and inspired by the differences detectable in our spirits, there was an air of triumph and pride at our little stall. The experience overall was a refreshing and encouraging insight into the nature of possibilities that further international outreach will surely hold for Underground Spirits.
With our Botanical Beauties seemingly stealing the show, our UK based team Claudia, Vivien and Miriam did a fantastic job to match consumer interest and questions, with animated education sessions, inspiring conversation and ultimately some new collaborations with new spirit-scene friends!
The Spirit Show was an event we won’t forget anytime soon – we hope to see you at shows like this throughout 2018.